A close up of Sweet Pea Flower Ballerina Blue that has pale blue ruffled petals

Hello, I'm Jennifer - brand marketing manager and lifelong plant enthusiast.

Managing brands in the gardening industry has been my career for over 15 years, but more than that, it’s been my passion for as long as I can remember.

Childhood memories of trips to the garden centre and afternoons spent planting bulbs and potting up containers reminds me that the joy of gardening isn’t just in the end result, it’s in the memories created and knowledge shared along the way.

My favourite flowers

Over the years, I’ve fallen in love with countless flowers, but one that has always had a special place in my heart is the queen of annuals, the Sweet Pea. There’s just something magical about them, their delicate and graceful petals, the way they climb and twine, and the gorgeous, nostalgic fragrance that evokes happy memories for so many.

After years of helping others grow their gardens, I decided it was time to grow something of my own. A way to share my favourite flowers, along with the tips, tricks, and know-how I’ve gathered over the years.

Close up of Sweet Pea Flower High Scent with cream petals with purple edges

The begining of something new

Starting flori fer has been about sharing the joy of gardening, the quiet, soul-filling satisfaction of seeing the first shoots poke through the soil, and the pride in watching them bloom into something beautiful.

So, whether you’re a seasoned gardener or planting your very first seeds, I’m here to help. Together we can fill your summer garden with the colour, fragrance, and charm of sweet peas.

Let's grow something beautiful!

Chosen with care

Hand selected for beauty, fragrance & performance

Rooted in expertise

With knowledge, made simple

Blooming together

Bringing together people, communities & nature